We kick off by exploring the dynamic world of modern graphic design and its crucial role in digital marketing. You’ll discover how to truly connect with your audience by understanding their needs and preferences — the key to crafting designs that resonate. From the spark of creativity to final execution, we’ll guide you through the entire design process while showcasing the many types and practical uses of digital design to boost your marketing impact. This session empowers you to create visuals that don’t just look amazing but drive real engagement and deliver results.

We’ll start by getting you fluent in the essential terminology of digital images and how color comes to life on your screens. You’ll dive into the basic design principles and industry best practices that guide every great visual project. This foundation empowers you to communicate effectively through your designs by mastering the elements and principles of design, paired with common techniques that bring clarity, impact, and professionalism to your work.

We break down the essential language of digital design, helping you master key terminology related to digital images and how color is created on screen. You’ll get familiar with the core design principles and industry best practices that form the backbone of every successful visual. With this foundation, you’ll learn how to communicate powerfully through visuals by applying the elements and principles of design, along with proven techniques that make your creations clear, compelling, and professional.

In this session, you’ll get hands-on with Adobe Illustrator’s powerful text tools, learning how to create and shape text objects like a pro. We’ll guide you through the essentials of working with text—how to craft, adjust, and manipulate it to perfectly fit your design vision. By mastering these skills, you’ll add a dynamic layer to your visuals that grabs attention and communicates your message clearly and creatively.

Explore Adobe Photoshop by getting familiar with the software and its intuitive interface, designed to make your creative process smooth and efficient. Learn the basic tools and essential functions that form the foundation of powerful image editing. By the end of this module, you’ll confidently create a simple image, ready to bring your digital marketing ideas to life with professional flair.

Discover the fundamentals of working with layers in Adobe Photoshop, beginning with an introduction to layers and their importance in creating versatile designs. Learn how to create and edit layers with precision, allowing for greater control over your projects. This module also explains how to manage document structure—such as layers and tracks—to streamline your workflow and keep your files organized for maximum efficiency.

Explore how Adobe Illustrator and Photoshop work seamlessly together by learning how to import graphics from Illustrator into Photoshop and export your Photoshop creations back into Illustrator. This module emphasizes practical application, giving you the opportunity to reinforce and integrate the skills you’ve developed throughout Module 3 for a smooth, efficient design workflow.

This module focuses on mastering the art of typography by applying hierarchical rules that enhance your message and create clear visual impact. You’ll learn to identify and use key typographic adjustments to build contrast, hierarchy, and improve readability and legibility. The module covers essential font hierarchy principles that capture your audience’s attention, alongside practical techniques for adding and manipulating text with the right typographic settings. You’ll also explore how to fine-tune character settings and creatively transform text by converting it into shapes for dynamic design effects

This module covers essential color theory and terminology, guiding you through the use of primary, secondary, and tertiary colors, as well as concepts like hue, value, intensity, and saturation. You’ll explore how gradients and color temperatures influence design, along with the emotional responses and meanings colors evoke—key to crafting compelling campaigns. Practical skills include modifying design elements with filters and styles in Photoshop, applying both destructive and non-destructive filter techniques, and managing layer styles by creating, editing, copying, and saving custom styles. Through these tools, you’ll learn why color choices are vital in digital marketing and how to select the best colors to maximize your campaign’s impact and engagement.

This module draws inspiration from high-performing international campaign designs commonly seen across social media, advertising, and visual branding, teaching you how to create and develop a cohesive brand identity. You’ll build a portfolio that reflects your unique vision as a designer, shaping your professional presence through compelling images, campaigns, and graphics. Practical skills include evaluating and adjusting the appearance of objects or selections with various tools, applying photographic edits, and exploring print and poster design alongside visual identity and logo creation. You’ll also learn to transform digital graphics and media by modifying canvases or artboards, rotating and flipping layers or elements, and applying basic auto-corrections. Additionally, the module covers essential image repair and reconstruction techniques, empowering you to craft polished, impactful designs.

This module focuses on mastering alignment and composition to enhance both images and text through key design principles like repetition, leading lines, scale and hierarchy, contrast, focus, and effective use of white space. You’ll gain hands-on experience managing colors and gradients by setting active center and background colors, creating and customizing gradients, and editing swatches to bring your designs to life. Additionally, you’ll learn to manage essential design assets such as brushes, symbols, patterns, and format styles, while exploring and utilizing built-in libraries of brushes, symbols, graphic styles, and patterns to enrich your creative toolkit.

This module introduces essential acronyms and everyday terms used in digital marketing, helping you speak the language of the industry with confidence. You’ll explore how to align business goals with the right questions to ask and answer, and understand how campaign objectives directly support those goals. The module covers key elements of designing for advertising, including branding, sound, attention-grabbing techniques, and effective use of text. You’ll also learn about the importance of aspect ratio and crafting compelling calls-to-action (CTAs), while discovering strategies to play, test, and avoid creative fatigue—keeping your campaigns fresh and impactful every time.

This module covers the essential campaign types and ad placements that power successful digital marketing strategies. You’ll learn how to design specifically for different formats like Messenger ads, Story ads, and Feed & News Feed ads to maximize engagement. The course also explains the differences between automatic and edited placements, helping you choose the best approach for your campaign goals. By mastering these ad formats and placements, you’ll be equipped to create visually compelling and strategically targeted ads that stand out across platforms.

This module breaks down the fundamentals of creative reporting, focusing on key metric types that help measure campaign success. You’ll explore scale metrics, which track the reach and growth of your campaigns, alongside efficiency metrics that evaluate how well your creative assets perform in driving results. Understanding these metrics empowers you to analyze, optimize, and report on your digital marketing efforts with clarity and confidence.

This module guides you through the essential steps of mastering content planning with a clear focus on the purpose and power of a content calendar. You’ll learn how to identify your goals to ensure your content aligns perfectly with your overall strategy. From choosing a compelling content theme to defining key content pillars, you’ll gain the skills to structure your calendar effectively. By the end, you’ll be equipped to plan a content calendar that drives consistency, engagement, and meaningful results for your brand or business.

This module focuses on hands-on practice with designing in-class content calendars tailored to real marketing needs. You’ll create three distinct campaigns, each with its own unique objectives, allowing you to apply strategic thinking and design skills in a practical setting. The session wraps up with an interactive Q&A and design review, providing valuable feedback to refine your work and deepen your understanding of effective content planning and campaign execution.