We start by breaking down what digital marketing means in today’s business world. You’ll explore the key channels that power online marketing success and get to know the customer journey from first click to loyal fan. This session sets the stage so you can see how every piece fits together and where you can make your mark.

Content rules the game — but only when you plan it smart and deliver it with purpose. In this session, you’ll master organic content strategy, discover how to identify your core content pillars (the foundation of your brand’s story), and design content funnels that smoothly lead your audience to take action. Plus, you’ll get practical experience creating a content calendar that keeps you consistent and always ahead of the curve.

Words matter — especially online. This session teaches you how to craft copy that speaks, sells, and sticks. From catchy headlines to compelling body text, you’ll learn how to write for different platforms and audiences. We’ll also show you how to test and tweak your messaging to find the perfect fit for your goals.

Great marketing is more than words — it’s visuals too. Dive into the basics of digital design, get introduced to tools like Adobe Photoshop and Illustrator, and discover how to create graphics that catch eyes and communicate your brand’s personality. You’ll leave knowing why design is a must-have in your marketing toolkit.

Social media isn’t just a channel — it’s a powerhouse for business growth. We’ll explore the major platforms, their unique audiences, and how to build a social media strategy that boosts brand awareness, drives engagement, and turns followers into customers.

Ready to put your brand in front of the right people? Learn the ins and outs of Google Ads — from different campaign types to keyword research and targeting. We’ll walk you through setting up your campaigns and show you how to optimize them for maximum return on your investment.

Want to get found on Google? This session breaks down SEO basics — what it is, why it matters, and how to boost your website’s visibility. You’ll explore on-page and off-page SEO tactics, keyword strategies, and how to use tools like Google Analytics to track your progress.

Email is still one of the most powerful ways to connect with your audience. You’ll learn how to build killer email campaigns from scratch, segment your list for better targeting, and analyze your results so every email hits the mark.

Landing pages can make or break your marketing results. Learn how to design pages that convert visitors into customers, test different elements for best performance, and use data to fine-tune your approach.

Data drives smart marketing. Get introduced to Google Tag Manager and Google Analytics, and learn how to set them up to track your website’s performance. You’ll see how to read the numbers and turn insights into smarter, more effective marketing decisions.

We finish strong by reviewing all the key concepts, practicing what you’ve learned, and prepping you for the certification exam. You’ll walk away confident, ready to apply your new skills, and ready to take your digital marketing game to the next level.