We kick things off by diving into why Social Media Marketing isn’t just a trend—it’s a must. You’ll get familiar with the core concepts that power platforms like Instagram, Facebook, and TikTok, and understand the real role of Social Media Management in helping brands stay visible, build loyal communities, and grow online. It’s the foundation you need to start thinking like a digital marketer.

We dig into what makes content click—your audience. You’ll learn why market research is key in social media marketing, how to identify and shape target personas, and how to use built-in analytics tools to gather real insights. By the end of the session, you’ll know how to turn data into strategy and speak directly to the people who matter most to your brand.

Day 3 is all about setting up for success. You’ll learn how to properly set up social media pages for a business, making sure they reflect a clear and consistent brand. We’ll guide you through building a content calendar that actually works—one that helps you stay organized, post with purpose, and keep your audience engaged. You’ll also get hands-on with tools that make planning and scheduling content smooth and stress-free.

Bring your brand to life with visuals that get noticed. This session dives into the core design principles every digital marketer should know, introduces powerful tools, and shows you how to create content that’s both on-brand and attention-grabbing. You’ll also learn what works best on each platform—so every post has maximum impact

Find your brand’s voice and make it heard. In this session, you’ll learn how to craft copy that grabs attention and drives engagement—whether it’s a standout caption, a compelling call-to-action, or a story that sticks. We’ll show you how to tailor your message for different audiences, write with clarity and intent, and test what resonates using simple A/B experiments. Because the right words don’t just fill space—they spark action.

Day 6 is where things get dynamic. You’ll explore the world of short-form video—where attention spans are short, but impact can be huge. We’ll break down how TikTok and Reels really work, what makes content go viral, and how to use CapCut to create scroll-worthy videos. By the end of this session, you’ll know how to catch the wave of trends while keeping your brand voice strong.

This session is all about mastering the behind-the-scenes magic. You’ll learn how to streamline your content publishing process using trusted tools and get hands-on with Facebook Business Manager. We’ll show you how to link and manage your business accounts efficiently—setting the stage for data-driven, scalable advertising.

Now we go strategic. Day 8 is all about building ad campaigns that convert. You’ll learn how to define the right objective for every campaign—from awareness to conversion—and build a funnel that moves your audience step by step. We’ll share tested techniques to help you get the most out of your ad spend.

This session is where precision meets performance. You’ll discover how to set up ad sets that speak to specific groups and place your ads where they’ll matter most—whether that’s Stories, Feed, or Reels. You’ll also unlock strategies for creating audience segments that feel personal and relevant.

Time to launch with impact. This session shows you how to target the right audience, run high-performing ads, and track results in real time. You’ll learn how to make smart, quick adjustments and use the right tools to stay in control—and ahead of the game.

Get ready to sharpen your targeting skills. You’ll learn how to create custom audiences based on behaviors—like website visits or video engagement—and build powerful lookalike groups that unlock new, high-potential followers. This is where your strategy becomes both personalized and scalable.

Take control of the data that drives your success. You’ll discover how to track the actions that matter most. Using Event Manager, you’ll set up tools to capture valuable data on user interactions with your website—from clicks to conversions. These insights will help you optimize every campaign moving forward.

Designed for e-commerce success, you’ll get familiar with Commerce Manager and learn how to connect it to your social media presence. From setting up a product catalog to optimizing the shopping experience, we’ll show you how to turn scrolls into sales.

We bring everything together with full-funnel implementation. From awareness to action, you’ll learn how to guide your audience through a meaningful customer journey using well-placed, purpose-driven content and ads. You’ll leave this session with a strategy that nurtures and converts.

This session is all about reading the numbers—and using them wisely. You’ll dive into the dashboards, decode key metrics, and discover how analytics can become your secret weapon in building smarter, stronger campaigns. It’s where performance meets precision.

We wrap up with a look back—and a step forward. Day 16 reinforces the core concepts and skills you’ve gained, offers you space to ask final questions, and prepares you for the certification process. You’ll leave not only ready to earn your certificate—but also ready to own social media management in the real world.