Digital Marketing Essentials
Price: 250€
Duration: 20h
Starting date: May 2024
Digital Marketing Essentials is a course designed to provide a comprehensive introduction to the world of digital marketing. The course covers the fundamentals of digital marketing, including search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, email marketing, content marketing, and analytics.
This training is supported by USAID through the Private Sector-Led Workforce Development Activity.
COURSE CONTENT
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Introduction to Digital Marketing course provides an overview of the fundamental concepts, strategies, and tools used in the digital marketing landscape.
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Learn how to establish an online presence through website landing pages for your business and opportunities for email marketing tools.
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Learn how to use and understand further social media advertising tools, such as Meta Ads Manager to publish campaigns on social media.
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Learn how to create engaging and high-quality copy across various digital channels that is clear and understandable to the relevant target-audience.
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Learn and understand online design tools such as Canva to create asstonishing, clean and precise designs to the relevant digital marketin channel.
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Learn about opportunities for advertising on Social Media.
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Learn how to advertise using pay-per-click advertising, to drive traffic to websites using Google Ads.
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Learn and understand the use of analytics tools on digital marketing, these tools include Google Analytics for website data and Meta Ads Manager to help you better understand the results of your campaigns.
Meet our trainers.
Benjamin Kolenović
Aurora Kingji
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Digital Marketing Essentials