Digital Marketing Essentials

Price: 250€

Duration: 20h

Digital Marketing Essentials is a course designed to provide a comprehensive introduction to the world of digital marketing. The course covers the fundamentals of digital marketing, including search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, email marketing, content marketing, and analytics.

This training is supported by USAID through the Private Sector-Led Workforce Development Activity.

COURSE CONTENT

  • Introduction to Digital Marketing course provides an overview of the fundamental concepts, strategies, and tools used in the digital marketing landscape.

  • Learn the fundamentals of content marketing and teaches how to build content calendars and content funnels that drive customer engagement and conversions.

  • Learn how to create engaging and high-quality copy across various digital channels that is clear and understandable to the relevant target-audience.

  • Learn and understand online design tools such as Canva to create asstonishing, clean and precise designs to the relevant digital marketin channel.

  • Learn about the basics of Social Media publishing tools, alongside must-know targeting tips and strategies.

  • Learn how to advertise using pay-per-click advertising, to drive traffic to websites using Google Ads.

  • Learn keyword research, content optimization, and on and off page tactics to rank higher and attract your ideal audience. Take control of your online presence and get found!

  • Craft high-converting email campaigns that nurture leads, drive sales, and build lasting customer relationships. Learn to write engaging copy, segment your audience, and leverage automation for maximum impact.

  • Learn how to establish an online presence through website landing pages for your business.

  • Learn and understand the use of analytics tools on digital marketing, these tools include Google Analytics for website data and Meta Ads Manager to help you better understand the results of your campaigns.

Meet our trainers.

Benjamin Kolenović

Aurora Kingji

ENROLL NOW!

Digital Marketing Essentials