Social Media Management

Price: 300€

Duration: 32h

This course provides an introduction to the fundamentals of social media management, including organic strategy development, content creation, audience engagement, and Advertising Platform setup. Students will learn how to create and execute a social media strategy that aligns with their organization's goals, identify and engage with target audiences, and measure the success of their social media efforts.

This training is supported by USAID through the Private Sector-Led Workforce Development Activity.

COURSE CONTENT

  • Introducing the basics of Social Media Marketing. What is Social Media Marketing, how do Statistics help, Social Media Platforms and Basic intro to the funnel.

  • Learn about the importance of Target Personas, how to create them, and how to adapt content types for your personas and the Social Media platforms they are on.

  • Discover the tools you need to effectively analyze your audience, and get step-by-step guidance on setting up your business page on social media. Plus, learn how to create a content calendar that keeps your posts organized and engaging!

  • Learn and understand the best practices for creating engaging and high-quality copies for organic posts on social media.

  • Learn how to create a design for Social Media organic posts, using Canva to create and communicate the best content for your brands.

  • Master the art of ideating and creating TikToks & Reels that speak to your brand’s values and connect with your audience.

  • Explore essential publishing tools for effective content management and get an introduction to Business Manager, a platform designed to streamline your social media marketing efforts.

  • Learn how to create effective ad funnels and define clear campaign objectives to maximize your marketing impact. This session will guide you in optimizing your advertising strategies for better results.

  • Learn to set up ad sets by targeting the right audiences and choosing optimal placements for maximum engagement and reach..

  • Learn about the process of launching ads to targeted audiences, ensuring your campaigns reach the right people for maximum impact and engagement.

  • Learn how to launch ads targeting custom audiences on platforms like Facebook, Instagram, and more, effectively engaging your specific market to boost campaign results.

  • Explore how to use Event Manager to track and optimize your advertising campaigns, manage events, and gain valuable insights into audience interactions across platforms like Facebook and Instagram.

  • Learn to manage your online store and optimize product listings on Facebook and Instagram for a seamless shopping experience.

  • Implement all of the funnel steps including both creative and strategic outputs.

  • Learn how to read, and more importantly, understand metrics in order to analyze and optimize performance.

  • An overview revision of all materials covered in the training.

Meet our trainers.

Aurora Kingji

Benjamin Kolenović

Erisa Maqani

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Social Media Management